With the development and growth of market demand casters are not changed, while the market also plays a driving role. How big the market demand, so the greater the potential for casters, between the two are complementary. From caster development has already experienced countless years during the years, it is also evolving needs of the market; and with the demand there will be supply, will form the final competition. So in such a huge market demand for our competitiveness in the end there are big? I think everyone in my heart for their region will have an initial concept of competition, while competition in the market and the country's casters may become blurred.
As the market economy continues to increase, our industry on its casters great impact; it is mainly manifested in the downstream market, while the downstream market is mainly concentrated in the country's Bohai Sea, Yangtze River Delta and Pearl River Delta region. Therefore, the market distribution of the caster industry is also concentrated in these three regions. According to Trade and Industry Bureau website information query, a rough calculation, the PRD enterprises accounted for 34.85% castor country, accounting for 28.35% Yangtze River Delta, the Bohai Rim accounted for 18.08%. The sum of the three regions accounted for 81.27%.
Casters industry as a whole is divided mainly concentrated over three areas, which in these three areas competitiveness is quite large, which also affected the competition from the aspect of the entire industry; casters from the overall terms it does not belong to the high-tech innovative products , so it is not technically decisive core strengths, there is a core advantage does not affect the overall market position of the case, while the main source of raw materials, product performance is affected, its production process, quality control businesses also occupy a certain proportion, so these generating factors directly lead to competition two aspects, one is the price, the second is the product style.
①, price competition
In the caster industry, product homogeneity reality can not be ignored. Therefore, enterprises in order to achieve a dominant position in the market competition, the price can not be ignored. With increased competition in the industry, prices have become an important means to attract customers.
②, product style competition
For casters industry, mainly in the production and operation of enterprises casters quality, variety, style and so superior to other companies of similar products, to attract more customers. In recent years, with the emergence of corporate demand for personalized, castor production enterprises have also begun to provide customers with customized services.
Price competition and product style competition is particularly prominent in the industry of competition, but also a number of companies in its development concept, but two different ways to produce different competition concept of development, and some rely on the production of low quality and low prices to win casters market, and some produce high quality and high price to win casters market, although each one's strengths and weaknesses, but in general, or to do long-term development strategy for positioning, so enterprises can Yuezhanyueyong in caster industry.